Welcome to the Hive, FlowManual.
David, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. FlowManual is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US construction contractor mapped, the 120,000 that look like FlowManual's best-fit customers, and three campaigns we'd run for FlowManual in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for FlowManual.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a two-person team selling directly, and a market that adopts fast once the ROI is obvious.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 120,000 to 200,000 more of your best customers?
You already have the dream ones: the specialty contractors that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 120,000 to 200,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a specialty contractor.
Every US construction contractor sits in a public dataset built from state licensing boards and Census Business Patterns, tagged by license tier, bonding limit, and trade. We build the list from that, enrich the estimators and PMs who sign, and time sends to bid season.
You're the first supplier that comes to mind.
We'll actively monitor all 814,557 US construction establishments and reach out when the right signal shows up, so FlowManual is the first name a chief estimator thinks of when spec and contract review comes up.
- New commercial building permit filedCounty permit portals; a filed permit means bids are about to go out on that project.
- Public-sector contract award postedSAM.gov and state DOT results; an award starts the contract-review workload immediately.
- Chief Estimator or Preconstruction Manager job postingLinkedIn and Indeed; hiring here signals bid volume outgrowing manual review.
- State contractor license tier upgradeState licensing boards; a higher bonding limit means bigger, more complex contracts coming.
- ENR Top 400 or regional contractor list movementEngineering News-Record rankings; a rising rank means more concurrent bids to manage.
- Mechanic's lien or change-order dispute filedCounty recorder filings; disputes over scope and price are what FlowManual is built to prevent.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from State contractor licensing boards, county permit portals, and public bid award postings. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
David, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.